Research On The Competitiveness Of Chinese Airlines Based On Grey Relational Grade

With the further development of the civil aviation transportation industry,the Chinese government has gradually weakened the protection of the domestic civil aviation transportation market,and the private capital and foreign investment will be further liberalized.With the opening up of China's aviation market and the deepening of market-oriented reform,domestic airlines are facing great opportunities and challenges.In order to occupy a place in the fierce market competition,Chinese airlines must actively improve their competitiveness,which will be the key to the survival of the civil aviation transportation enterprises.Therefore,how to make a scientific and objective positioning for the role of the market competition in China,and to improve its competitiveness in a limited time,has become the requirement of the times.In this paper,by consulting and arranging enterprise competitiveness theory,combined with the connotation of the competitiveness of airlines and the actual situation of Chinese airlines,according to the principle of evaluation index,establishing the evaluation system of the competitiveness of China airlines.The system is divided into seven dimensions: profitability,solvency,development potential,enterprise scale,operational efficiency,service quality,human resources,including twenty-four specific indicators.The advantages and disadvantages of various evaluation methods of enterprise competitiveness,this paper chooses entropy method and grey correlation method,establishes the evaluation model from the angles of Chinese competitiveness of four major airlines for empirical research.In the horizontal empirical research on the competitiveness of airlines,to the real situation is more objective and comprehensive reflection of the competitiveness of airlines,Air China,China Southern Airlines,China Eastern Airlines in four,HNA airlines in operation data of 2011-2015 years mean sample data.The empirical analysis shows that the comprehensive competitiveness of Air China is the strongest,and the overall competitiveness of China Eastern Airlines is the weakest.In the longitudinal empirical study,the sample data of four airlines operating is in 2011-2015.The results show that the overall competitiveness of China's four major airlines showed an upwardtrend.Finally,the paper analyzes the competitiveness of the four airlines,and gives some suggestions on how to improve the competitiveness of airlines.In this paper,the evaluation of the competitiveness of China's airlines has enriched the theory and method of competitiveness evaluation,and has certain practical significance to the development of China's civil aviation industry.