The Design Of The B-Level Shopping Mall Of The ZSMZ

With the change of consumers' habits,the original "custom made + finished product" fusion store model of ZSMZ can no longer meet the consumer's shopping needs,for the future development of the company,it is necessary to design new B-level stores according to the needs of consumers.This paper takes the B-level stores of ZSMZ as the studying object,and analyzed the significance of the existence of B-level stores,that is,how to increase the retention time of consumers,while providing a comprehensive store that can promote their consumption.This paper studies the design of the B-level stores of ZSMZ,combs the existing furniture stores,comprehensive commercial areas and other aspects of the existing design results,and analyzes the dynamic line division,regional distribution,the product characteristics of the B-level stores of ZSMZ and the demand of market consumers.Through the analysis and comparison of the similar stores in the market,the problems existing in the design of the existing stores on the palm of the eye are found:regional deficiencies such as lack of clear distribution and overly disordered product division.Through the analysis of the characteristics of the products of ZSMZ,the core of the B-level store design and consumer demand for products,changes in the aesthetics,changes in the demand for comprehensive furniture stores,and so on,the design theory of the B-level store is put forward:The impact of environmental psychology on consumer shopping,the necessity of holistic design.This design focuses on the layout and design of the display area,and puts forward that the display area should be closer to the space design of the real living environment of consumers in order to better impress consumers.Through the above studies,the design practice has been completed with reference to the more popular indoor decoration solutions in recent years.The research shows that the B-level store is easier to manage with respect to the existing large selling field in ZSMZ,and the product can be better connected in series;from the perspective of distributors,the investment in the B-level stores is smaller and the return rate is higher;the most important thing is that from the consumer's point of view,the comprehensive B-level stores are closer to the real needs of consumers,which can increase their retention time and deepen their understanding of the brand.