Research On Space Design Of Corporate Exhibit Halls

With the gradual strengthening of the social status of corporations,corporations are playing an increasingly important role in today’s society.As the new management methodology of modern corporations,corporate culture has gradually shown its social importance,and has been paid much attention by both domestic and foreign economic and academic circles,and the establishment of corporate exhibit halls is the best way to display and carry forward the corporate culture.Under the background of information age,people have a new demand for exhibition activities,so the design of corporate exhibit halls has also put forward new requirements,but in the case of the establishment of domestic corporate exhibit halls,the theory of the design of corporate exhibit halls is relatively scarce,and the design of corporate exhibit halls is too symbolic and has single visual element,and lack of communication with visitors,so it can hardly convey the cultural connotation of corporations.Therefore,it is very necessary and urgent to do the research of corporate exhibit halls.According to the steps of putting forward questions,analyzing questions and solving questions,the paper analyzes the display space and exterior space of corporate exhibit halls respectively,and puts forward the corresponding design strategies of display space and exterior space of corporate exhibit halls.The main structure of this paper is as follows:The first chapter mainly expounds the research background of the thesis,the current situation of theoretical research at home and abroad,the research object and method of the thesis,as well as the purpose and significance of the research.The second chapter gives an overview of the architectural type of corporate exhibit halls.First,it expounds the definition of corporate exhibit halls and the differences between corporate exhibit halls and general exhibition buildings.Then,it combs the origin and development of corporate exhibit halls in combination with the architectural thoughts and movement,and finally classifies corporate exhibit halls according to the different criterion.The third chapter analyzes the display space and exterior space of corporate exhibit halls respectively.It studies the connotation and design influence factors of contemporary display space,and the definition,the function characteristics,the level and the components of exterior space.In the fourth and fifth chapters,based on the previous research,the design principles and design strategies of display space and exterior space of corporate exhibit halls are put forward.The design strategies of display space mainly involve spatial composition logic,display space and streamline organization,space form design,space interface design and exhibition design.The exterior space design strategies involve external space form definition,external space interface design and external space field design.In the sixth chapter,under the guidance of the research results,the author takes the actual engineering project participated in the master’s degree as an example to confirm the design strategies.