The Packaging Design Of Feminine Cosmetics Products Based On "Tiaohua" Characteristics Of Huayao Minority In Longhui

"Tiaohua of Huayao" is the traditional handicraft of Huayao minority living the in hunan Longhui.,Its products share the same namely,which was listed as the national intangible cultural heritage in 2009.With its unique natural scenery and rich historical culture,The Huayao habitat attracts a large number of tourists to experience,and provides a vast potential for the cultural tourism industry in that region.However,the development of Huayao tourism products has been lagging behind,and the packaging of tourism products is simple and monotonous.There is a general lack of in-depth exploration of regional culture,namely,lacking of regional cultural gene local cultural brands.Meanwhile,due to multiple reasons such as the weak cultural identity of the social residents and complicated process of creation,Huayao culture is in danger of becoming endangered.It is urgent to pay attention to the innovative inheritance in the he new times.The combination of regional culture and product packaging design can enhance product connotation and disseminate national culture,which provides a new development opportunity for huayao.It also becomes one of the feasible ways to inherit the culture and establish regional brand.Therefore,the subject is aimed to the packaging design of women's toiletries,It is devoted to excavating the culture gene of hua yao and choosing the application of the product packaging design as the main target.First of all,through somen methods including fieldwork and consultation to collect the culture about "Tiaohua",analyzingthe development and evolution of the historical origin of the culture of huayao,set up a culture folder,and summarizethem,Secondly,it needs to extract the cultural genes of "Huayao",and analyzes the characteristics of the genes from both dominant and recessive genes.Cultural factors are mainly divided into dominant and recessive genes.then extract the pattern of "Tiaohua".In the following,Using modern design techniques to reshape the patterns,Finally,according to the women's demand to the the toiletries packages,combined with the culture of culture.,design the packages and collaobrate the research work.On the basis of investigation and study to the "Tiaohua",as well as the combination the modern design concept and the aesthetic demand of modern women,The interesting and humanized concept is injected into the women's toiletries packages,t not only satisfies consumers' demand for tourist culture souvenirs,but also helps to disseminate the culture of"Tiaohua".