The Application Of Miao Culture In Special Product Packaging

In recent years,with the rapid development of China’s economy and the improvement of comprehensive national strength,the development of our national traditional special production industry has been promoted.However,the market is not optimistic from the market of traditional specialty products.There are many problems in domestic specialty packaging,such as weak packaging consciousness,homogenization of packaging form,over packaging,and no series brand packaging.Excellent packaging design takes account of factors such as visual beauty,product demand,packaging orientation,brand tonality,advertising and other factors,so that products can be recognized by the market,allowing more consumers to buy products.At the same time to improve the brand sales of the brand,it can also achieve the role of promoting the culture of brand,kill two birds with one stone.This paper through on-the-spot investigation of Miao and Dong Autonomous County,analyzes the existing problems of the national specialty industry,combined with the "Asian continental" brand culture characteristics,summed up the design idea of "Yalu" brand packaging design.Product packaging itself is a medium for spreading culture.The application of Miao culture in the Asian land brand specialty packagingdesign can improve the aesthetic value and cultural value of brand specialty.The author of this study based on the Miao nationality culture,explore the integration and innovation of the Miao culture in specialty packaging,combined with the "Yalu" brand product attributes,analysis of modern national specialty consumer to consumer psychology,consumption patterns and ways of "Yalu" brand products packaging in packaging design,packaging color and other packaging with the material and other aspects of creative design.Through redesigning the special packaging of "Yalu" brand,giving consumers visual and psychological impact,consumers can really feel the unique charm of Miao culture and experience the perfect combination of national culture and traditional specialty while using products.The national emotion and national culture are integrated into the brand image.The design of "Yalu" brand special packaging,which not only maintains the local characteristics but also has the distinctive features of the times,and has a new visual feeling and cultural influence.