The Application Of Red Cultural Elements In The Packaging Design Of The "Weishan Lake" Brand

“Weishan Lake” is one of the representative products of the Weishan Mountain in Shandong Province.It has a profound brand and was awarded the title of “China Time-honored Brand” in2006.However,the market share and brand influence are not high.The “Weishan Lake” brand packaging has problems such as single expression and lack of innovation in the form of expression and elements.In a modern society with abundant materials and superior conditions,people have a new understanding of consumer values and are pursuing spiritual needs.As a geographically representative brand,it is more necessary to shape the image of the brand so that it can satisfy the contemporary aesthetic.It also adds its design to national and regional cultural symbols.This thesis deeply analyzes the red cultural characteristics of Weishan Lake,explores the relationship between the “Weishan Lake” brand and the red culture elements of Weishan Lake,and makes it integrate and innovate,giving the “Weishan Lake” brand a new design language and regional cultural characteristics.In this theory,the red cultural elements of Weishan Lake are combed and analyzed through the literature survey method,and the market research and analysis on the packaging design of the "Weishan Lake" brand are conducted through the investigation and survey method.Based on this,in order to better grasp the red cultural elements in the packaging,The application feasibility and application methods in the design are summarized and analyzed for such related application designs.The research content of this theory is divided into three stages.First,we deeply study the development history of red culture in Weishan Lake area,and understand the relationship between red culture and "Weishan Lake" brand packaging design.Secondly,it analyzes the packaging status of the "Weishan Lake" brand,points out the problems in the packaging design of the "Weishan Lake" brand,analyzes the feasibility and application of the combination of red cultural elements and "Weishan Lake" brand packaging design The method provides a theoretical basis for the practice of "Weishan Lake" brand packaging design.Finally,the research on the application and practice of the red cultural element in the packaging design of the "Weishan Lake" brand highlights the brand connotation of history,tradition and classics through innovative practice research,and provides new opportunities for brand development.This theory supplements the theoretical study of the application of cultural elements and regional elements in the local brand through the application research of red cultural elements in the packaging design of "Weishanhu" brand,and also the packaging design of "Weishanhu" brand The practicality provides design inspiration and application schemes.It provides a new concept for the packaging design and development of local special product brands in China,and also provides designscientific research support for the market development of such products.