Exploring And Researching Of City Gift Design Elements

This article is based on the demand background of urban gifts,through the transformation of urban culture as a breakthrough point,this paper studies and analyzes the design methods of urban gifts.To investigate and analyze the existing urban gifts,we use relevant industrial design method theory and combine research and practice to explore the design system of urban gifts.First,through the investigation of the present situation of the city gifts,we find the shortcomings of the present urban gifts,and find out the ways and means of cultural transformation through the comparative analysis of relevant cases at home and abroad.Through the market research and the related industrial design method theory,through the analysis and comparison of the data,the population positioning,price positioning and design orientation of urban gifts are formed,and the data base is prepared for the design theory.Combined with the reference content of the related case analysis,and the market positioning after the analysis of the market research,the design methods of IDEO design innovation,brainstorming design,association law and so on are fused in the industrial design method,and the concept of cultural transformation is applied to the transformation of urban cultural elements into urban gifts.Design methods and design principles.Finally,take the Hangzhou city gift design practice as an example to verify,using the proposed urban gift design principle of Hangzhou city gifts design,and through the analogy method,functional creative thinking,morphological analysis techniques and other methods,the feasibility analysis and evaluation of the design.And put forward the corresponding solutions to the existing problems.