Study On The Expression Of The Tang Dynasty Regular Script Aesthetic Value In Modern Product Design

According to many historical facts,it is well known that Chinese culture is now very popular.These facts are as follows.First of all,Marco Polo began to learn and eventually mastered Chinese.He also wrote Marco Polo Travel Notes when he worked in China during the reign of Kublai Khan.What's more,the loyalty tattoo on the neck of Iverson and the China Chair which is designed by Hans Wagner and inspired by the Chinese Oriental aesthetic.Last but not least,the Russian President Putin who visited the Shaolin Temple.All these facts show that the products related to Chinese culture are easy to sell.However,the problem of innovating new products with traditional Chinese cultural has aroused people's wide concern.At the same time,we should also know how to improve the cultural connotation of products under the background of cultural integration and the alternation of the old and the new cultures.The oriental aesthetic traits of China are increasingly being favored in the field of design,emitting a glorious revitalization of traditional Chinese culture.However,in today's fast food culture,in order to adapt to the rapid economic development,every aspect of science and technology,the authentic Chinese elements face many problems.We can see that true history is by no means created by simple delusions.If there is no deep cultural foundation,even if it has an attractive appearance,it is not enough to resist the torrent of time and spread through the ages.Looking back to history,poetry and calligraphy are the most famous and long-lasting types.Both have reached the heights that the later generations could hardly reach in the Tang Dynasty.The new era provides an opportunity for calligraphy fusion and also provides a place for calligraphy.In terms of calligraphy,the Tang dynasty regular script made a great success.This article aims to reveal the indelible influence of Tang dynasty regular script in the Chinese calligraphy art by investigating the development and evolution of Tang dynasty regular script.This tells us that with the decline of the practicality of calligraphy,we must seekout new carriers and redesign so that the artistic performance of regular script in Tang dynasty could be improved.In order to establish the concept flow of cultural and creative product design,guide the design of cultural and creative products and match the users' needs,we need to focus on the creative design of cultural products and combine with case-based design technology.A case-based design library was established based on the exploration of consumer cognition,combining the derivation knowledge of genetic algorithms and shape grammars,cross-reorganization the design factors and aesthetic traits of target products and cultural utensil products,thereby building a target culture product modeling model.The case-based design is established according to the exploration of consumer cognition.Through in-depth research on product modeling design factors,combining cultural exploration,hidden observation methods,and guided narrative design methods to create a design role model to assist researchers in the efficient creative design of cultural products.Taking the new Chinese-style seats and book stand as examples,the feasibility of the design process and design method was verified,and an efficient and agile method was explored for the design of cultural and creative products.