Research On Non-aviation Business Development Strategy Of Changchun Longjia International Airport

With the rapid rise of Chinese economy,driven by the recovery of the world economy,especially in the "Chinese Belt and Road Initiative" policy under the guidance of the development of our country ushered in a hitherto unknown situation.With the increase of trade volume,the flow of population is frequent,the exchange between countries and countries,regions and regions is more and more,which makes the transportation industry grow and grow.As an important part of the transportation industry,Chinese civil aviation industry also faces opportunities and challenges.In the past,it was a luxury and worth showing off because of the low standard of living and less income,but it was no wonder that flying with the national economy and income level was increasing.However,in recent years,the rapid development of the high speed rail transport industry in China has brought great impact to the civil aviation industry.Therefore,how to expand the market share and improve the economic efficiency has become an urgent problem for the civil aviation transportation industry.Due to the constraints of international aviation oil price,regional relations and airspace resources,the aviation business development space of the airport is limited,and the pricing of aviation business is usually controlled by the government,and the floating space is not large.Therefore,it is not realistic to improve the overall economic benefit of the airport by improving the aviation business income.As another important part of the airport operating income,non-aviation business is becoming an important way to improve the overall revenue of the airport,improve the service quality and increase the passenger and freight throughput because of its high flexibility,large profit space and broad prospects.How to use and develop non-aviation business to promote the growth of aviation business and the overall revenue of the airport has become an important part of the airport development strategy,and is the main research content of this paper.Changchun Longjia Airport,as the main trunk line airport in the northeast,carries important passenger and freight tasks.Since 2005,it has maintained a rapid and stable development trend.However,because of the geographical location,planning area,management model,economic environment and other limitations,its development is far larger than the large hub airports in some developed cities,especially in the development of non-aviation business,whether it is the scale of operation or operating income,which has a great development space.The purpose of this paper is to compare the current situation of the operation of Changchun Longjia Airport and the development of non-aviation business,and compare the successful experience of the representative large hub airports in the management of non-aviation business,to find out their own gaps and shortcomings,and to make full use of the existing advantages and development machines.A set of effective non-aviation business development strategy is developed to improve the development level of non-aviation business,and to promote the development of aviation business through the development of non-aviation business,and then improve the industry status and operating income of Changchun Longjia Airport in an all-round way,and improve the passenger satisfaction and international popularity.