Research On The Competitive Strategy Of Changchun Longjia International Airport

With the rapid development of China’s economy and society and the gradual implementation of the 13 th five-year plan,the development of civil aviation in China has made great progress.The safety and service quality of civil aviation industry has been widely concerned by the public,and the standards required by the people have also been improved.However,in the process of rapid development of CAAC,the unbalanced development of domestic airports caused by different sizes,different urban populations and different economic conditions gradually emerged,and the differences between adjacent airports led to the competition for passenger flow.As the external gateway and image window of jilin province,changchun longjia international airport is in fierce competition with other provincial airports in northeast China.Over the past decade,due to the geographical position,economic and environmental factors contribute to the development of changchun Long Jia international airport and relatively backward,and with the changchun Long Jia international airport passenger throughput in 2017 for the first time must and changchun Long Jia international airport T2 terminal 2018 the official opening of the two landmark event,for changchun Long Jia international airport provides the basis for the development of high speed,also provides the chance to pursue adjacent large airports in northeast China.In the face of the current situation,changchun longjia international airport should timely formulate and implement the correct competitive strategy in line with the development status of changchun airport to enhance the overall competitiveness of changchun longjia international airport.Therefore,based on the current actual situation of changchun longjia international airport,this paper will make an in-depth study on the competitive strategy of changchun longjia international airport by analyzing the relevant theories of enterprise strategic management.By referring to a large number of literature reviews and relevant theoretical knowledge,this paper analyzes the actual internal and external environment of changchun airport,and finds out and makes clear the current competitive situation of changchun longjia international airport and the existing problems and causes under the current competitive situation.On this basis,combining with the analysis results,the SWOT analysis model of changchun airport is formed,and finally the competitive strategy and corresponding safeguard measures of changchun longjia international airport are formulated.The main contents are as follows:First of all,through research,found in changchun airport passenger throughput and ignore flight and line management,weakening economic benefit,management goal is not clear and so on key issues,these problems lead to changchun airport lost a local characteristics of the competitiveness of the airport,due to the present stage the main reasons of the lack of competitiveness of changchun airport: the airport strategic management properly,positioning is not clear,the development and management of the flight and airlines enough emphasis,airport commercial trait does not fully reflect.Secondly,this paper analyzes the macro environment and industrial environment of changchun longjia international airport from the aspects of political and legal system,economic factors,technical factors and human geographical environment.The management capability,financial capability,production capability,human resource capability,physical resource capability and customer resource capability in the development potential of airport internal environment are studied.By analyzing the advantages,disadvantages,opportunities and threats of the airport,the SWOT analysis model is introduced,and then the differentiated competitive strategy matching with changchun longjia international airport is proposed.Finally,combined with the above analysis results,the specific measures for the implementation of the differentiated competition strategy of changchun airport are formulated: taking the route of passenger service + flight and route management;Competition with airport intelligence + specialty;Carry out corporate reform and change the management mode in the airport;Enhance the commercial management of airport area and improve the profitability of airport non-aviation business.At the same time,in order to ensure the effective implementation of the competitive strategy,the paper puts forward some safeguard measures,such as strengthening the internal incentive system,strengthening the construction of enterprise culture,and improving the application of airport office informatization.