Study On The Cultural And Creative Products Design Strategy Of Nanchang Haihunhou

With the discovery of haihun's tomb,people pay more and more attention to haihunhou's culture and related cultural products.tomb become hot issues continue,product research and development is a blank area,only a collection of museum permission and lent a company development,the entire Wen gen products is limited.Based on tomb unearthed cultural relics and the faint cultural and creative existing products as the research object,from the perspective of product design for cultural relics of historical evolution traced back,thorough research characteristics and the design development trend in the development of the product itself,at the same time design related theory from the aspects of function,modelling,colour,etc,get a product design method.After clarifying the design guiding ideology and design method,the author drew lessons from the previous research and development process of cultural and creative product,took its essence and sorted out a set of research and development process in line with cultural and creative product.For this article and product research and development process for systems thinking products from prototype to as commodity sales flow into the process of thinking,form wen gen products complete closed loop design,the former traditional culture and add product development process is perfect.The theory is applied to the research and development of haihunhou creative products to provide strong methodological support for the design process.At the same time,it also provides models for the design of other creative products,making the design reasonable.At the same time,this theory is applied to the design of cultural and creative products,which can broaden the design ideas of cultural and creative products,enrich the types of cultural and creative products,and test the research results of this paper with the design production practice.