Research On The Design And Planning Of Creative Products In Art Academies

This article takes the creative products of the art academies as the research object,and directly enters the topic at the beginning of the article.Take the development,sales and protection of three keywords as clues,Step by step,summarize the general process of developing creative product design in art schools.Afterwards,based on the “National Design Capability Ranking”,select countries with leading foreign innovation ability,and select three art schools with relatively mature creative product development.At the same time,Choose three active art schools from domestic.From the perspective of the specific product category,style and design characteristics,the creative products designed by these art schools are analyzed in a holistic way.Since the Standing Conference of the State Council in the "Cultural Industry Revitalization Plan" in 2009,it has clearly defined the position of cultural creativity in the cultural industry,and by July 2016,the “Cultural and Creative Industries Development Plan for the 13 th Five-Year Plan in Beijing" proposed that,in 2020,the growth value of cultural and creative industries should exceed the national GDP ratio by more than 15%.The cultural creativity has gradually matured after many years of development.However,with the rapid development,a series of problems have also come along.A large number of cultural and creative product designs have focused too much on "culture" itself,ignoring the nature of creativity and ontology of design.Therefore,in the fourth chapters of this article,from the perspective of the art academies,the idea of “creativity” driving “culture” in the creative product design of art academies is proposed,emphasizing that art academies should make “creativity” as the core of design.Finally,the article discusses the demand of market and selfneeds behind the development of creative products in art colleges,and reiterates the sense of responsibility of art colleges,and explores the positive role played by art academies in creative industries,and their value and significance to society.This paper argues that creativity is the real value of cultural creative products,whether it is the refinement of cultural symbols or the design of product carrier,which is based on creativity.Among them,culture will be affected by various factors as the society's production and life change.At various stages of social development,each node is accompanied by a new "culture".Therefore,the object of the product is constantly changing and developing.In the design and development of cultural products,we should not be limited to a specific culture,but should focus on the culture that is not yet formed,but has potential growth value.Through the analysis of the creative design and planning elements of art academies,this article hopes to provide reference for colleges and universities that intend to use creative arts institutions as a platform to develop creative products,and it has a certain practical significance for the design practice of creative art schools.