Research On The Design Of Cultural Creative Products In Museums

With the continuous progress of material life today,the trend of consumption upgrading has brought more emotional social needs.As a product category that focuses on the emotional and spiritual level of the public,cultural and creative products have gained unprecedented vision and opportunities with their product richness and creativity.On the other hand,as a place to collect and display civilization,the museum has a unique cultural gene and consumer market,which is a good carrier of cultural and creative products.Due to the late start of cultural and creative products in domestic museums,the current situation of product design and cultural resources are very mismatched,and there are still some problems in all aspects,especially in natural science museums.Therefore,how to make a set of scientific and complete design strategies for the existing resources according to the unique characteristics of the museum,and how to design the cultural and creative products reasonably and effectively based on them,has certain research value and significance.Based on the field survey of the cultural and creative products of Anhui Geological Museum,this paper analyzes the defects and deficiencies of the related theories of Museology,design,marketing and cultural and creative products.According to the problems found and the current situation of domestic industry development,this paper puts forward innovative cultural creative product design strategy of Anhui Geological Museum,that is,to meet the four design elements of culture,form,function and emotion in the design process and five design principles of branding,serialization,packaging,innovation and digitalization.Finally,according to the design strategy of cultural and creative product design practice,in order to explore the feasibility and applicability of this point of view,in order to provide a certain exploration significance for similar Museum Cultural and creative product design.