Research On Power Marketing Management Based On Large Data Analysis

At present,the power information acquisition system has been widely used in the power grid industry,and has become an important tool for the marketing management of power supply enterprises.The user information acquisition truly achieved 100 percent coverage by the system,can collect all the electricity customer information collection and convenient way,in-depth analysis of the collected information,can provide the basic data for the power supply enterprise marketing decision,improve and optimize business processes,greatly enhance the management capacity to play a key the role of electricity enterprises.Big data analysis refers to the huge scale of data analysis.Big data as hot nowadays IT industry vocabulary,data warehouse,the data security,data analysis,data mining and so on by around the commercial value of big data has gradually become the focus of industry competition pursued profit.With the advent of the big-data era,big data analysis also arises at the historic moment.The conclusion of this paper is that large data analysis further promotes the reform of enterprise management mode,and promotes the improvement of enterprise's modern management and management benefit.Firstly,after the analysis of line loss management,electricity information acquisition system in detail,using investigation method,focuses on the analysis of factors affecting the actual situation and the key of line loss,urgent resolved problem summary of line loss management work,and puts forward some measures for its improvement.Secondly,we explore how to further analyze and process the data obtained from the electric information acquisition system,thereby evaluating the relevant indicators of user power and power supply,and put forward feasible proposals for more reasonable electricity and power supply.Thirdly,it analyzes how to achieve system optimization and integration,and in the process of integration with other related systems and modules,based on the maximum sharing of system data,is committed to improving resource utilization and ultimately ensuring the achievement of the established management goals of enterprises.Finally,the analysis of great significance to the development of enterprise management,the electricity information collection system,analysis results show that the system can optimize and improve the organizational structure and personnel management,improve enterprise electricity management mechanism,can effectively evaluate the earnings management,thus to enhance the management effectiveness,and the later how to further optimize the promotion suggestions.