Research On The Cruise Development Strategies Of Tianjin Cruise Home Port

In the Asia-Pacific cruise market China has become an important terminal port of the international cruise rout as well as an important interim port,as we can see Asia-Pacific cruise market has already the most prospective market,and China takes the core position in between.In China three point one line form of cruise home port has come into being.Tianjin port takes the service to Japan,Korea and Northern America’s eastern coast as a center of the north China religion.Shanghai is the main represent of middle China whose major routes are to Japan,Korea and Taiwan of China.As the core of north China market Xiamen and Hainan target the market of Taiwan and South-Eastern Asia.Based on the development of Chinese tourist market and the relationship with international countries growing close,tourists to China grows up year by year so does the tourists out and the increasing of people’s living level the demand of cruise market trend to growing.The revenue of international cruise tourist market rise up sharply,above 10%,which was also seemed as the most prospective industry.Starting at 2016,the cruise market in our country experienced a boom after 10-year development and spread,which became the 4th biggest cruise market in the world 2015.As the only cruise home port sited in the free tread zone,Tianjin port has the adequate service facilitate for cruise and the support policies.In the 13th five-year period,the tourist industry highlighted on cruises is the major development polar,also the engine to push the tourist market development of Tianjin and surrounding cities.In our paper targeting on development of the cruises service of Tianjin cruise home port,we analysis the strength,weakness,opportunities and threat.We discuss about the trend of cruise services development and proposed a list of strategies for the weakness concerned.The main analysis method for the development statues and the problems faced is SWOT method,combined with BP-neural network predication of the future business volume.By the way of current situation analysis we propose the strategies for it development.