Study On Strategy Of Diversified Strategy In The Implementation For W Company

With the continuous development of society and economy nowadays,the competition between enterprises is increasingly vigorous.It’s cannot be adapted to the current situation just by providing only one business model of service or one industry.In order to get more development opportunities,more and more enterprises chose the diversified strategy.With the rapid development of marketing economy system of socialist,diversified strategy is playing an important role in the large and middle-sized enterprises as a common style for growth.However,under the background of economic globalization and integration,the situation of marketing economy is turbulent;the competition among same kind of enterprises is heating up.Many firms have got some problems what caused the increasing pressure of running during implementing diversified strategies.Especially in recent years,with the weakness of international trade,the depth of the shipping market adjustment,the port enterprise is faced with great challenge and pressure.In this paper,the research object is W company,as a leader in Tianjin port within the implementation of diversification strategy,also a wholly-owned subsidiary of Tianjin port co.,LTD.It was set up for more than 30 years,has created many diversified companies.But in recent years,according to the survey data of diversified enterprise operating conditions is unsatisfied for a time.The result is making against the original intention of diversified strategy,but also causing a certain loss for W company.So it’s necessary to make a research for implementation of diversified strategy.This article is based on the background of the Tianjin port W company implement diversification strategy and reviewing of W company diversification strategic choice and implementation of development as well as the company faces competition factor analysis to determine the current status of W company diversification strategy implementation.Through the questionnaire and the analysis of the current W company diversification strategy implementation process of the problems and the reasons.Based on implementation issues,for enterprises in implementing diversification strategy should have the conditions to make analysis,and put forward the countermeasures and the improvement measures,so as to provide reference for the improvement of the corporate diversification strategy.