Research On Development Strategy Of Jinpeng Architectural Decoration Company

In recent years,under the background of the rapid development of our national economy,the real estate industry has entered a period of rapid growth,driving the construction and decoration industry to develop in full swing,and has evolved into an important part of the construction industry.Nevertheless,it is also necessary to realize objectively that there are still many problems in the development of China's architectural decoration industry.The relatively low entry threshold of China's construction and decoration industry has attracted a large number of small and medium-sized enterprises to the industry,which has intensified the competitiveness of the entire industry.However,many small and medium-sized construction and decoration companies do not have a reasonable development strategy plan,more often relying on the actual experience of business managers to operate the company.In order to gain advantages in the fierce competition,price reduction and promotion have become the preferred means of competition for most construction and decoration enterprises.Faced with such a complex and changeable macro and industry competition environment,how to effectively exert their own advantages and promote enterprises to remain invincible in the competition has become very important,and the formulation and implementation of appropriate development strategy is an important magic weapon for enterprises to win.Therefore,this study takes Jinpeng Architectural Decoration Company as the research object,starting with combing the relevant achievements of domestic and foreign enterprises' development strategy,it analyses in detail the internal environment of Jinpeng Architectural Decoration Company,as well as the industry environment and macro environment,and draws up the overall development vision and development objectives of Jinpeng Architectural Decoration Company.On this basis,the SWOT analysis method is used to emphatically discuss Jinpeng Architectural Decoration Company,and put forward the compound development strategy of "taking SO growth strategy as the main and other strategies as the supplement".With the overall development strategy as the core,the development strategy of the business layer is formulated.In the last part of the paper,in order to ensure the smooth implementation of Jinpeng Architectural Decoration Company's overall development strategy and business development strategy,this paper puts forward some safeguard measures from four aspects: corporate culture,strategic alliance,human resources and marketing methods.