Research On The Construction Of Enterprise Sales Team

When the competition between enterprises is becoming increasingly hot,the reasons for the unsatisfactory results of the product sales are many aspects,including the quality,logistics transportation and the appearance packaging,but the main influencing factors are the problems of the sales team construction.In the market.The game of modern enterprises in the market is not the competition between the individual ability of leaders and a few elite talents,and ultimately depends on the ability to cooperate with all members in the enterprise.At present,the construction level of the sales team in many enterprises is always at the low level.The cause of this phenomenon or the lack of team spirit,the imperfect system system,the problem of evaluation mechanism and so on.After many years of development,A has already owned a large number of famous brand products,but in the Chinese market,it is faced with the threat of many competitors,and the problem of sales team construction is becoming more and more prominent.Facing the new environment and new challenges,the enterprise sales team should achieve the goal of improving the sales performance and gain the competitive advantage.It is necessary to take a positive attitude to meet the challenge and be brave in the reform and innovation.This research takes A company as the research object.On the basis of the overview of the theory of enterprise team building,this paper focuses on the analysis of the current situation of the construction of the sales team of A company,summarizes the structural change,the evolution of management mode and the implementation of the performance plan since A company has entered the domestic market,and finds out the construction of the sales team of the A company.And analyze the internal and external causes of the problem.Then combined with the new situation and new environment that the sales team is facing in the current company,the paper puts forward the countermeasures and suggestions for the construction of the excellent sales team of A company,establishes the guiding ideology and design principles of the construction of the sales team of A company,grasps the key points of the construction of the sales team,and explores the feasible side of the construction of the marketing team of the company.Case.To ensure that they can always maintain their competitive edge and achieve sustained and healthy development in the fierce market competition.At the same time,it can also play a guiding role for other similar companies to build excellent marketing team.