Research On HNA Sales Team Building Under The Background Of Strategic Transformation And Upgrading

The strategic transformation and upgrading of the HNA Group is a systematic project.It has a significant impact on the development of its proprietary companies and related companies.Changes in the six-year period from 2015 to 2021,HNA Group has experienced great changes to support the decision making.And for this part,the strategic transformation and upgrading meant putting more emphasis on teams.Team construction is a way to ensure the success of the strategic transformation of an enterprise,It plays an important role in this period of transformation.HNA Group is to build a new mode of cooperation between the state and regional enterprises.After many times of strategic transformation and upgrading,it is more clear that the team’s good atmosphere,consistency objectives,smooth communication,effective team management means and methods are essential factors in team building.In particular,it has encountered a huge impact on the civil aviation industry caused by the global new crown epidemic.In order to ensure the achievements of enterprise team building in the process of group transformation,optimizing the team building path is an effective exploration direction.This essay analyzes the team construction of HNA sales,es.the problems and challenges,in order to find a way to be for its better development.This essay mainly analyzes the background environment of the group’s strategic transformation,including culture,skills,teaming,organization structure,decision making,reward systems,collaboration and governance,and the optimization path of team building to solve the problems of team motivation,structural governance and team leadership.Only when the team goal is clear,the personnel structure is reasonable,the members’ collaborative communication efficiency is high,and the relevant supporting system and management guarantee are in place,can we truly build an efficient team.This essay aims to comb the transformation and upgrading of the HNA Group,research on the development of the team construction of the affiliated enterprise,and explore the optimization path of team construction.This essay hopes that it can provide reference for the team construction of air travel enterprises in the process of strategic transformation,which can provide reference for the team construction of the relevant and tourism enterprise in the new environment of socialism with Chinese characteristics.