Clothing Brand Stores Design Under Multiple Formats

The store is the direct display of brand image and consumer contact terminal window,because the development of the Internet,mass consumption habits and consumption patterns are changing,people's demand for the purchase is not only the product itself,including brand spirit,store atmosphere,style,service and so on.With the changing consumption patterns and market demand,the store experienced a new round of elimination,it should with what kind of attitude to realize the special function of the maximum? This paper will analysis the essential difference between the electricity supplier and the store,existing store sales space,optimization strategy and development trends,summed up the corresponding design Methods,made some attempts to present the store design("Liebo" as an example),in order to better play the role of a bridge between operators and consumers.This will "Liebo" brand shop as an example to do research in the following aspects: first,layout perfect(;two,with diversified integration)design theme(adding brand spirit);three,color choice(echoes the brand idea and consumer psychology);four,material selection(echoes the brand five,soft decoration theme);layout;six,lighting design.Through the layout,materials,construction technology,reasonable use of light and other details of the performance,showing a diversified sales experience space.