Research On The Landscape Design Of Jiaxian Park Under The Guidance Of The IP In Park

With the acceleration of urbanization,people began to pursue cultural tourism.At the same time,the tide of urban construction to explore the city's history and culture and create distinctive cities is rising throughout the country.All localities are scrambling to excavate the natural and human resources of their respective regions and have made vigorous efforts to develop them.Commemorative parks have gradually begun to flood.It also brought with it some problems,such as the weakening of cultural landscapes,monotonous spatial structure,unclear functionality,and imperfect business conditions in the park industry.In order to solve such problems,the introduction of IP is particularly important.Through the tourism IP theory and case analysis,the idea of Park IP was derived.Studying how to apply Park IP to the landscape design of the Memorial Park in a systematic and comprehensive way is a matter that we have focused on and studied.This paper mainly studies the above issues through four steps.Firstly,the necessity and feasibility of the application of IP in the landscape design of monumental parks are studied on the basis of the existing flaws in the landscape design of monumental parks;then,through the analysis of IP in tourism theory and cases,the IP in park theory is derived and summarized.The core concept of IP in park is the core attraction and the entire industry chain.IP in park is unique,logoble,malleable,and sustainable.Based on this,it summarizes the needs of the park's IP-oriented commemorative park landscape design.Follow regional principles,functional principles,innovative principles,principles of human nature,economic principles,and at the same time refine the design strategies of the core of culture,economic dynamics,and ecological platforms;finally,through the study of the landscape design of Jiaxian Park,it is demonstrated how the IP is applied to the landscape design of the memorial park.The research in this paper mainly involves the design of IP and monumental park landscapes.This paper analyzes and summarizes the connotation of park IP,refines the park's IP-oriented commemorative park landscape design design strategy,and applies and demonstrates it through practical projects.I hope this article can provide more reference and suggestions for the future landscape design of the monumental park and IP application in the park.