Research On Shopping Center Space Vitality Based On Consumer Behavior

Shopping center is one of the important places for material exchange and social interaction.With the promotion of urbanization,shopping centers have been developing unprecedentedly.A good shopping center can activate and drive regional development,improve the quality of urban public space,bring economic benefits,and provide space for civil social activities and entertainment.Unsuccessful shopping centers often get into a dilemma,which brings great problems and obstacles for urban construction and upgrading.This paper studies the spatial vitality of the shopping center from the perspective of consumer behavior.Based on the cross integration of environmental behavior and architecture and statistics theory,this paper studies the types of consumer behavior and space in the shopping center by empirical analysis,and selects typical shopping in Dalian for field investigation.First of all,from the perspective of environmental behavior,we investigate the behavior and environmental cognition of consumers in shopping centers through questionnaires and field observations.Consumers pay most attention to the identifiability,accessibility,environment and atmosphere of the shopping center.These are all important ways to stimulate consumer's consumptionSecondly,it integrate the spatial,commercial and behavioral factors,through literature review and case study,the spatial organization patterns of shopping centers are divided into three categories: series,radiation and compound.And according to the three different spatial organization patterns,the shopping centers with typical plane organization characteristics are selected in Dalian to carry out empirical research.Thay are used to analyze the relationship and influence degree of various influence factors and space vitality.Through the synthesis of spatial,commercial and behavioral factors,this paper discusses the relationship between the influence factors and the spatial vitality of the shopping center,and establishes the interpretation model through multiple regression analysis to explore the mechanism of the influence factors of the spatial vitality of the shopping center.Finally,based on literature review,environmental behavior survey,empirical analysis and statistical research,this paper puts forward the strategy of promoting the spatial vitality of shopping center based on consumer behavior,starting with three aspects of business,space and behavior.This paper combines qualitative description analysis with quantitative statistics research,and finds out the shortcomings of shopping centers in spatial vitality.And proposes optimization and upgrading strategy,and strive to create better shopping center space.