Development Strategy Research Of Shenyang Railway Freight Center Of Shenyang Railway Bureau

Since the reform and opening up,China's national economy has achieved leap-forward development and achieved remarkable achievements.Nowadays,the logistics industry is playing its irreplaceable important role and becoming an indispensable part of economic development.Under this environment,the traditional transportation industry is gradually transforming to modern logistics,developing and exploring the modern logistics mode and countermeasures suitable for the development of this industry.As an important pillar of China's traditional transportation industry,railway transportation plays an important role in the operation of national economy.The reform of railway freight reform in 2013 opened the first step in the transformation and development of modern logistics.Over the past four years,China's railway network has undergone tremendous changes with the high-speed rail network in China.As the high-speed rail network has gradually spread across the country,the passenger flow has shifted to high-speed rail,and the railway capacity of the existing lines has been further released,and the freight capacity of the railway has been greatly improved.However,China's railway freight transportation organization still has a large extent to continue the practice of planned economy system period,the transportation time limit cannot guarantee,can not adapt to the modern logistics market development needs.At the same time,the vigorous development of road logistics has greatly squeezed the original market share of railway freight;The state has implemented "supply-side" structural reform,which has led to a sharp decline in the volume of railway commodities such as coal,oil,timber,steel and natural gas.In the process of transforming the railway freight from the planned economy to the market economic system,it did not keep pace with the development of The Times,In the face of fierce market competition,the original competitive advantage of railway freight has been exhausted.To gain a place in the modern logistics market,we must change our ideas,reform and innovate,and get out of a path suitable for our own development.Based on the market demand,the modern logistics management concept should be infiltrated into the railway freight management to ensure the sustainable and healthy development of railway freight.Based on the summary of railway freight transportation development and experience at home and abroad at the same time,using PEST analyzes the internal and external environment of Shenyang freight center,from the national policy,economic development,technology development,industry competition illustrates the opportunity and competitive threat facing the cargo center in Shenyang,and SWOT analysis method,from the strengths,weaknesses,opportunities and challenges of the four angles of Shenyang freight center development are analyzed,and it is concluded that Shenyang cargo center should use the advantages of railway resources will cargo business downstream customers extend upwards,and airports,ports and road with internal and external logistics enterprises to carry out strategic cooperation,integration of resources,thus forming the integration of logistics operation mode of strategic alliance.At the same time,we should increase the input intensity to construct the complete information system,so as to make the railway logistics actively move towards the strategic direction of modern logistics transformation and development.From the aspects of resource integration,talent training and mechanism reform,the strategy selection and development of freight logistics in Shenyang cargo center are given,and the development strategy and corresponding measures are put forward.