| The rapid development of the live broadcasting platform provides new promotion channels for PC game,thus making the client game market in China begin to take on an increasing tendency.The game factories begin to review the market value and development space of domestic console game and begin to promote the PC game service products,thus bringing more possibility to the gradually popular PC game market.In the increasingly heated market competition,the enterprises begin to realize that user experience is the key that decides the success or failure of products.In order to better satisfy users’ demands,designers need to have deep understanding of the research and application of the mental model.This paper aims to discuss how the mental model,as a design method,is applied in the user experience design and significantly improves the product satisfaction.It starts from the research method of the mental model and the design process of user experience,discusses about the problems of the game platform products and the guiding meaning of the mental model to the product design of the game platform.It summarizes a set of design methods and applies it to the actual project design for test.Chapter One states the research background,meaning and research idea of the paper,thus laying a foundation for the subsequent research of this paper.Chapter Two sorts out related research literature,which involves the concept characteristics of the mental model,design connotation of user experience and the design principle that keeps in line with the mental mode.Chapter Three is the first stage of research,which sorts out the characteristics of the game platform,the problems of the current products and the improvement orientation.Then,it analyzes the mental model of users of the game platform,discusses about the factors that influence the payment of PC players.Finally,it discusses about the application of the mental model in the game platform design and sums up the design conclusions by combining related cases.Chapter Four proposes the user experience design strategy based on the mental model under the guidance of the design idea of emotionalized design theory and user first,illustrates the use process of the design methods,the concrete implementation details and principles so as to guide the following design practice.Chapter Five integrates the design method to the design process of multiplayer game platform project of Netease and proves the effectiveness of the design method through user test.Through the test results,it can be seen that the design strategies proposed by this paper can effectively improve the user experience of products and reach the anticipated objective of enterprises. |