Study On Architectural Design Of Independent Fashion Stores In Milan,Italy

The architectural space of the fashion show follows the advent of the 19 th century century fashion,and the rapid development of the Western Industrial revolution in the middle of 20 th century was widely used in the fashion industry,which was driven by leaps and bounds by the Internet,finance and real estate in 21 st century.Architecture as a powerful means of publicity,under the architect fencing,wellknown brands in the international metropolis have set up their own independent fashion shop.Independent fashion Shop is a new building material technology experimental plots,MVRDV design "Crystal Palace"-Chanel Amsterdam flagship store,Meuron design Prada Tokyo flagship store,Gary Design Vuitton Foundation...Whether it is glass,steel,new materials or structure,construction methods are emerging,the Milan Prada Foundation,Armani Fashion Exhibition hall is a model for the transformation of old buildings.Independent Fashion Shop Architecture embodies the current trend and future direction of architectural design.Milan is the world’s fashion and design capital,Armani,Versace,Prada and other international well-known brands of the birthplace and base.Milan’s independent fashion shop contains chain stores,boutiques,flagship stores,concept stores and other types of neo-classical,minimalist,futuristic and other architectural styles,carrying the business,office,Education,art appreciation,and other composite functions.Milan provided the foundation for the study of independent fashion shop buildings.This research begins with the investigation of the independent fashion shop in Milan,Italy,and combs its formation,development and present situation,classifies the independent fashion shop and sums up the characteristics of its layout,building alteration,focus on detail quality and pursuit of cultural connotation.Then the independent fashion shop in Milan area of the building analysis,analysis of independent fashion shop design of the functional diversity and interactive business model,space and interior design pay attention to humanistic emotional experience.Then it is the research and architectural analysis of the fashion exhibition hall,which is characterized by the Milan area,and the cultural connotation is the soul of architecture and fashion coexistence through the comparison and connection between architectural character and fashion culture.Finally concluded that the independent fashion shop building is the spirit of fashion,only adhere to the implementation of fashion culture and fashion ideas,can design a viable independent fashion shop works.