The Competitive Strategy Research Of B Company In New Energy Electric Vehicle Spare Parts Business

In recent year,encouraging the development of new energy vehicles will help solve the problems of resources,environment and noise pollution in the development of the global automobile industry.At the same time,the number of new energy vehicles in the world is increasing year by year,At the same time,the number of new energy vehicles in the world is increasing year by year.At the same time,the number of new energy vehicles in the world is increasing year by year.At the same time,the number of new energy vehicles in the world is increasing year by year.it brought the spring of auto parts development.How do parts companies fit into the global sourcing system? It will be very important for the survival and development of the enterprise.This article will use domestic and foreign related strategic management theory and new energy automobile parts enterprise management theory,using PEST analysis and porter's five forces model to analyze the external environment,At the same time,through strong human resources,Strong financial position,excellent organization resources,advanced equipment resources,Key technical ability,mass production ability and the core value of the customer and so on,the internal comprehensive environment for comparison,and use data and information analysis,combing and screening of the data,the opportunities and threats to the external existence of the company and the internal advantages and dis-advantages are analyzed in detail.Combined with the vision,mission and strategic goal of the enterprise,it proposes a competitive strategy suitable for its enterprise development.It is the combination competition strategy of cost leading and differentiation leading.Meanwhile,by promoting enterprise technological innovation,the sustainable development of enterprises can be realized.And set the strategic goal of the enterprise to become the world's most famous new energy and interior decoration enterprises.And to make a strategic step towards the goal,namely to develop long,medium and short-term strategic goals.Finally,the paper puts forward the guarantee measures for the implementation of the company's competitive strategy,from strengthening the staff's ideological guarantee,and establishing specialized enterprise organizations to develop new energy auto parts business.also improve capable person to promotion system,strengthen the research and development of talent cultivation,perfecting the high-end product line and team construction,strengthen the quality control of the four aspects of security measures to ensure that the company's strategy implementation,and to improve its competitive advantage and ability.