Harbin Hafei Industry Electrical & Mechanical Equipment Company Servitization Transformation Strategy

The manufacturing industry plays an irreplaceable role in the national economy,and its healthy development is related to the national economy and the people's livelihood.In twenty-first Century,with the development of Internet technology and the acceleration of integration of manufacturing and information technology,the development of manufacturing industry turned from the processing stage to the service stage.In the process of global manufacturing,great changes took place,and service manufacturing was generated during this period.Faced with the enhancement of the national macro adjustment and the homogenization competition of the external competitors,service manufacturing is undoubtedly an important way for the traditional equipment manufacturing enterprises to get out of the competitive Red Sea.Based on the actual situation of H company,this paper analyses the current situation of H company's transformation and draws a conclusion that the current service mode of H company lacks customer stickiness.By analyzing the internal and external environment of H,it is pointed out that the transformation of manufacturing service is the only way for the company to survive and develop.With the help of SWOT analysis model,the existing strengths and threats of H company can be comprehensively evaluated.The choice of the direction of differentiation strategy suitable to its development based on H company's own characteristics,considering the successful experience in the foundation of summarizing the domestic and foreign advanced enterprise transformation,put forward the spare parts center mode which is based on transaction facilitation and "total package service mode" which is based on peripheral integrated.And according to the respective characteristics of the above two models,it formulates relevant phase planning.It provides guarantee measures for the implementation of the above two models,such as organizational system construction,personnel echelon construction,business process construction and performance appraisal construction.H Company is a typical traditional equipment manufacturing enterprise,the manufacturing service transformation has universality and representativeness,this paper puts forward two kinds of mode,for the same type of enterprise service transformation selection of strategic direction,strategic mode of planning,implementation provides extensive reference guide.