Research On The Development Strategy Of A Ocean Shipping Agency Co.ltd

The purpose of this paper is to analyze the environment of A Ocean Shipping Agency Co.LTD in crisis systematically,finding the weaknesses,strengths,threats and opportunities.At the same time,in order to help A Ocean Shipping Agency Co.LTD and similar shipping companies to get out of the woods,we makes the overall strategy and competitive strategies subsequently and put forward the effective measures to ensure the strategy.This paper applies many methods including environmental analysis,SWOT analysis historical data fitting and so on.First,the basic situation of the A Ocean Shipping Agency Co.LTD is introduced,and the external environment of the company is analyzed,too.Specially,considerations of competitive environment by porter’s five force model finds that the current external environment where Foreign Shipping Agency competition stands faces the industry inside and outside threats,but also some opportunities of relying on the ports and cross-regional development.Secondly,the internal environment analysis is carried out on the internal problems of A Ocean Shipping Agency Co.LTD.and the main defects in the company are listed below.The focus is on declining market share,lower product profitability,lack of flexibility,business process efficiency and so on.It also points out that company A has some strength such as strong market influence,stable customer and brand advantages and advanced information system.Then,based on the internal and external environment analysis,the SWOT analysis matrix of Foreign Shipping Agency is integrated.The overall strategy of company A is made to combine the establishment of matrix.In addition,the strategic positioning of industry,market and operation is conducted in terms of the core competitiveness analysis,and the strategy of the company and business stratum is framed finally.At last,in order to ensure the effective of strategy implementation,the implementation of strategy formulation starts from four aspects.Including strengthening the construction of building information integrated online trading platform,marketingpolicy,business process reengineering and human resource strategies.It helps enterprises to achieve development momentum while realizing the strategic framework.In addition to the important guiding role in solving the problems of strategy and practice of company A,this paper has great significance to the large shipping agency enterprises to face similar situation crisis.