Research On Enhancing Competitiveness Of Zhoushan Shipping Agency Enterprises Under The Background Of Free Trade Zone

Ship agent is an important part of port shipping business.The throughput of Zhoushan port has increased continuously,and the port economy has developed rapidly.Under the background of the development of the free trade zone,a large number of convenience measures have also greatly promoted port shipping and supporting services.With the rapid growth of the original business,new markets are constantly opening up.The change of policy and market environment also brings many opportunities and challenges for shipping agency enterprises.It is urgent for Zhoushan shipping agency enterprises to solve the problem of taking the initiative in the new market share and meeting the needs of customer service.This thesis takes Zhoushan shipping agency enterprises as the research object.Based on the analysis of the development trend of port shipping and supporting service industry under the background of free trade zone,this thesis summarizes the trend of operation faced by shipping agency enterprises.This thesis summarizes the development status of agent enterprises and analyzes the common characteristics of enterprises.This thesis chooses PEST analysis method to study the external environment faced by shipping agent enterprises.The main service ships of Zhoushan shipping agency enterprises are analyzed according to their market development.This paper analyzes the ways to make good use of the advantages of policy and technology in the changes of policies,regulations,industry management and new enterprises under the background of free trade zone.Zhoushan port can take corresponding measures to improve the competitiveness of shipping agency enterprises and better adapt to the development trend of free trade zone from the aspects of introducing cooperative enterprises,tapping the potential of information means,public business data services,improving the legal management guarantee system and supporting services.