Research On The Core Competence Of Zibo Engineering Consulting Institute

The core competitiveness is the source of the competitive advantage of the enterprise.It is the collection of the competitor's ability.It is the key to the survival and development of the enterprise.The core competitiveness needs to be cultivated,maintained and promoted.The process of continuous circulation is increasing.Economic integration in the background,in order to maintain absolute advantage,we must always understand the needs of customers,continuous scientific and technological innovation,improve their own level,the formation of core competitiveness.This paper summarizes the key elements of the competitive advantage by analyzing the research results of the core competitiveness at home and abroad,and analyzes the factors of the formation of the core competitiveness of the enterprises,and combines the theoretical research and the actual situation of the consulting institute,According to Zibo City Engineering Consulting Institute as an example to conduct a comprehensive analysis and demonstration.Through the study of the relevant theory,the use of value chain analysis of the core competitiveness of the Institute of the status quo,the use of SWOT analysis of the market demand for consultants and national policy and other advantages,business thinking bloated and other aspects of the disadvantages,infrastructure and government Large investment and other aspects of the opportunities,potential competitors,substitutes and other aspects of the threat to sort out and sum up,from the management of operational capacity,market operation capacity,basic resources and other six areas to find out the core competitiveness of the Institute for the question The next step in the core competitiveness of identification and upgrading provided the basis.Then,the evaluation of the core competitiveness of the consulting institute is carried out,and the quantitative analysis method and the fuzzy comprehensive evaluation method are used to determine the core competitiveness of the identified core,so that the existing core competence of the consulting institute is good.The core competitiveness of the Institute after the internal and external identification,targeted on the corporate culture,personnel,management system,innovative brand and customer service,and other aspects of the five aspects of a detailed design and improvement to enhance the five measures taken And then the evaluation of the core competitiveness of the Institute,the results of evaluation for the excellent,optimized after the core competitiveness was significantly enhanced for the long-term development of the Institute provided a solid guarantee.