The Cultural And Creative Products Design Of Xibaipo’s Red Tourism

As the development of the tourism industry in the 21 st century,many new ways of tourism have gained the attention of the public,among which the the Red Tourism has become more and more popular in China’s modern tourism industry for its unique character and historical meaning.Nowadays,people are more and more focusing on learning,thinking,and the meaning of travel,they go to the revolutionary heritage to look back at history,which brings challenge and opportunity to the Red Tourism.In this situation,Xibaipo’s Red Tourism is thriving.But the cultural and creative products of Xibaipo’s Red Tourism,which are important supplementary products,are underdeveloped compared to the vigorous growth momentum of Xibaipo’s Red Tourism,thus the development of the cultural and creative products of Xibaipo’s Red Tourism shall be taken more seriously,which will not only improve the development of Xibaipo’s Red Tourism but also fully demonstrate the connotation and in-depth value of Xibaipo’s Red Tourism.This thesis,based on the theory materials on Xibaipo and the research result of the development of the cultural and creative products of Xibaipo’s Red Tourism and through different research methods,has discussed how to design and develop the cultural and creative products of Red Tourism with cultural characteristic and spiritual connotation.This paper is composed of these following five parts:First,the thesis has summarized the concept and meaning of Red Tourism,elaborated the development background and implication of the cultural and creative products of Xibaipo’s Red Tourism.Second,the paper has made clear the status quo and existing main problems of the development of the cultural and creative products of Xibaipo’s Red Tourism through field research and data collection of the consumer market of Xibaipo’s Red Tourism.Third,the thesis has put forward the primary development strategies of products of Xibaipo’s Red Tourism through intensive research on the existing problems,consumer psychology and demand of the tourist group in Xibaipo.Fourth,the paper has proposed the design ideas of the cultural and creative products of the Red Tourism with Xibaipo’s characteristic through the analysis of Xibaipo’s distinct natural environment,historical culture,cultural landscape and the consumer demand.Finally,through the researches mentioned above,the thesis has probed the designing scheme of the cultural and creative products of Xibaipo’s Red Tourism with practical,artistic and connotation value,which will act as a reference to the development of the industry of the cultural and creative products of Xibaipo’s Red Tourism.