Research On The Application Of Affordance Theory In Product Design

The topic of this graduation project is the application research of Affordance theory in product design--taking the office decompression toy as an example.The application of Affordance theory in product design is to transform the user's unconscious behavior and then present it to the product in an "unconscious" design method.Combining the unconscious behavior of the current office crowd in the face of pressure from all aspects,through the application of Affordance theory in product design,to tap the existing office products to decompose the affordance is available,continue to play the decompression toy.The first part of the demand report: research and analysis of market demand research,similar product analysis and future trends of office decompression toys,among which the market demand research part through the questionnaire survey,office field visits,network data collection and physical toy stores Visiting and other methods for detailed analysis of user characteristics,product requirements,and usage scenarios;in the analysis of similar products,the author conducts four aspects on the material,color,style and usage principle of the same type of products on the market today.A comprehensive summary of comparative analysis.Based on the results of the above research and analysis,the future trend of the office decompression toy was prejudgment,and provided an important basis for the introduction of “Affordance Theory” and established a realistic basis for the subsequent design practice process.The second part of the literature report: the literature research from the overview of Affordance theory,the development of the design field,the application in product design and the related concepts of decompression toys,detailed research and analysis,the Affordance theory in the field of design the guiding ideology is to reveal the different availability of the same object in different environments.Through further investigation,it is found that the application of Affordance theory in product design is to transform the unconscious behavior of users through design.The results of this survey provide a theoretical basis for subsequent design practices and provide practical experience for the next design.The third part of the design report: through the demand research analysis and theoretical research analysis,confirm the feasibility of Affordance theory in the design of decompression toys in the office.According to the "unconscious" design method,the office products are summarized and screened,and the interaction between the target users and these products is collected as the design basis.The convenience stickers and the mouse pad are selected as the design objects,and the transfer method in the operating principle of the decompression toy is used.The venting method is designed in the form of shooting and tapping.The feasibility of the scheme is verified through experiments and related technical analysis,and the design scheme is finally obtained.This graduation design is mainly guided by the decompression needs of the office crowd.The application of Affordance theory in product design is the theoretical guidance,from four aspects: design concept and method,user demand,decompression availability and environmental integration.The comprehensive evaluation focuses on the analysis and application of Affordance theory in office decompression toy design.