Design Of Travel Products For The Elderly Based On Unconscious Cognitive Theory

Population aging is the inevitable trend of social development,with the aging of the increasingly serious problem,improve the quality of life of the elderly,enrich the spiritual life of the elderly has become an important issue related to social stability and build a harmonious society.In recent years,the elderly travel to enhance the desire to travel to improve the quality of life of the elderly,to enhance the elderly happiness index hot trend.In this paper,the elderly travel environment for the design background,the elderly in the travel environment in the unconscious behavior and implicit demand,to study the results to guide the design,in line with the physiological characteristics of the elderly,psychological and emotional needs of the product design goals.Based on the study of unconscious cognitive theory in psychology,this paper explores the relationship between unconscious cognition and implicit demand in the design of subject semantics.In the design research,based on the general user research on the basis of the elderly people to explore the unconscious behavior and implicit demand,through the explicit demand and implicit demand combination of design methods to meet the elderly in the travel different The purpose of the design of the level of demand.At the same time in the design process,the application of implicit measurement method to evaluate the usability of the design of products,so as to achieve people-centered design goals.Due to the particularity and sensitivity of the elderly population,this paper focuses on the research of the elderly population.In the crowd study,the elderly population is subdivided into three categories,and for their self-care type of elderly travel behavior characteristics of key research.Through the study of unconscious behavior in the travel of the elderly,the elements of the unconscious design of the old travel environment products are summarized and used to guide the design.Based on the study of unconscious cognitive theory,this paper studies the design of the products in the elderly,explores the implicit demand in the travel of the elderly,and puts forward the innovative design elements for the elderly in the travel to achieve peoplecentered design goals.