Design Practice Of Visual Identity System For Campus Public Bicycles

A new generation of public bicycle systems quickly gained popularity with the help of the mobile Internet,and a large number of fourth-generation public bicycle systems began to be used on campus.The outbreak of “shared bicycles” has also made bicycles on campus more quickly.However,the visual system of campus bicycles has a chaotic phenomenon,lacks in standardization and culture,and the experience of using some public bicycles on campus is not satisfactory.Campus public bicycles are a landscape of the campus,affecting the construction of campus cultural concepts and campus image,and require rationalization and innovative design.Firstly,the dissertation starts from the concept of campus public bicycle vision system,analyzes its existing problems,the application value of the campus public bicycle vision system,and summarizes the characteristics of campus public bicycle vision system.The analysis of dominant and recessive elements in the visual system design summarizes the formal characteristics of the campus public bicycle visual system design,and outlines the principles that the visual system design needs to follow.Finally,combining the characteristics of green low-carbon travel and campus culture,the design,research and practice of the campus public bicycle visual identification system design put forward the “unique,eye-catching,and profound” design principles,which provide the overall direction of the design practice and reflect the design goals of the visual identification system from the functional and aesthetic directions.It will also look into and summarize the development of the follow-up design of the campus public bicycle visual identification system.The paper hopes to provide a new thinking for the design of campus public bicycle visual identification system through the analysis and summary of the campus public bicycle visual identification system,and to create a healthy,green and harmonious campus cultural environment.