On The "Belt And Road" To Research Of Urumqi Aviation Hub Was Built By China Southern Airlines

Urumqi,the capital of Xinjiang,has been a major town on the ancient Silk Road since ancient times.Due to its unique location advantages,it is called the heart of Asia.Regardless of political,economic,and cultural exchanges,they have a strong influence on neighboring countries.After President Xi Jinping proposed the "Belt and Road" initiative,it immediately attracted the attention and positive response of neighboring countries,regions,and even the whole world.At the same time,the state defines Xinjiang as the core area of the Belt and Road Initiative,making it clear that Xinjiang will deepen its exchanges and cooperation with Central Asia,West Asia and South Asia,and Xinjiang will surely usher in a new round of development.In 2017,Urumqi International Airport had a passenger throughput of more than 21.5 million passengers,ranking among the largest and busiest airports in the country and gradually becoming an international hub airport.Through the analysis of the industrial structure of the air transport industry,this paper starts from the analysis of the internal and external environment,existing problems and important significance of the construction of Urumqi aviation hub by China Southern Airlines.On the basis of studying the different ideas and successful practices of strategic management of European and American aviation companies and domestic aviation companies,we can have the shortcomings of corporate strategy,and put forward new strategic positioning and strategic goals to form short-,medium-and long-term strategic plans.Finally,relevant safeguard measures and suggestions are put forward and formulated in the areas of route network planning,model upgrade,personnel training,ground transit services,and improving port efficiency.This paper takes the mid-western airport Urumqi airport as the research object,which is an important supplement to the study object that the current theoretical circle only aims at the Beijing-Shanghai-Guangzhou airport Secondly,most of the related research on aviation hubs in China is based on the airport as the main body,and this article is from the perspective of airlines to study the development strategy of how aviation companies build aviation hubs.This is also an innovation in related theoretical research.The study on the text also has strong.Now it is more urgent and necessary for China Southern Airlines to study the strategy of building an Urumqi aviation hub.It is also an important measure and work of China Southern Airlines as a central enterprise that actively responds to the "Belt and Road" strategy of the country.At the same time,after the gradual maturity of the Urumqi aviation hub,it will bring a huge amount of passenger and cargo flows to the Xinjiang region,and the accessibility of Urumqi’s cities will be further enhanced,which will promote its development into another center of economic vitality facing the world in China.This will enhance the international status of Urumqi’s cities.For the whole Xinjiang economic and social stability and long-term peace and security have great promotion and strategic significance.The author also expects and believes that in 2025,when China Southern Airlines has achieved outstanding results in the construction of the Urumqi aviation hub,passengers in Xinjiang and neighboring countries and regions have preferred Urumqi as a transit point to reach all parts of the world,and Urumqi has also become a world-renowned one.