Study On Tourist Satisfaction And Service Optimization Of Baiyun Lake Park In Guangzhou

With the rise of living standards,citizens pay increasingly attention on their living conditions.Fortunately,the colorful outcomes of spiritual construction meet the citizens' demand on a better life.A growing number of parks are built in various areas in the city.These great varieties of the theme parks provide the citizens with places where they can have entertainment or enjoy all sorts of services.The appearance of different theme parks is the demonstration of great improvement on spiritual construction.More and more outcomes of spiritual construction of have been applied to serve our life.This application,the improvement in living quality and the economy complement each other.Making a satisfaction survey on the use of theme parks may give a explicit guidance on these parks' improvement even the reconstruction.The conclusion of the survey is also conducive to other building plan.In one hand,the improvement and reconstruction create a more adaptive environment for the citizens to make sure a better user experience.In the other hand,the survey result can be a good reference in the building on new parks.This can avoid making detours,and then settle a matter at one go.My overall investigation include: tourists' satisfaction on Baiyunhu Park,both details of satisfactory and unsatisfactory aspects,opinions on success and failure of Baiyunhu Park's construction and management.Then we can come below conclusions:(1)The satisfactory rate of the tourists to Baiyunhu Park is 55.9%,while the dissatisfactory rate is 8%,and the average is 3.56;The satisfactory rate of the tourists to the facilities is 63.9%,while the dissatisfactory rate is 8.9%,and the average is 3.70;(2)In the five age brackets,the age group 31 – 40 shows the highest level of satisfaction with the favorer account of 78.3%.The age group 41 – 50 shows the lowest level of satisfaction with the objector account for 60%.(3)Based on the tourists' satisfaction survey,we can find below deficiencies: although the cultivated area is large,the plant communities are in unitary structure;a ecology landscape nice but with neither features nor originality;the lawn scale is large but lack of labors to keep up the lawn;the water resources are abundant but with poor water quality;the communal facilities and environmental carrying capacity fail to meet the increasing demand from tourists.(4)This essay gives customized advices and measurements towards how to optimize the management and operation on Baiyunhu Park after a meticulous and comprehensive summary and analysis.