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Research On The Application Of Information Software In The Market Service After Heavy Card

Posted on:2020-11-27Degree:MasterType:Thesis
Country:ChinaCandidate:L GuoFull Text:PDF
GTID:2392330572971471Subject:Industrial engineering
Abstract/Summary:PDF Full Text Request
With the vigorous development of China's economy,the domestic heavy truck industry is increasingly competitive.Because the product homogenization of each heavy truck enterprise is becoming more and more obvious,customers begin to pay more attention to the service quality of the truck aftermarket,and the heavy truck market accounts for 60%of the profits of the heavy truck industry chain.Therefore,only by grasping the demand of the truck aftermarket can the company be improved.Brand competitiveness.At the 17th National Congress of China,China has proposed the integration of informationization and industrialization,and promoted it to the national strategy,and informationization can play an important role in the market after heavy trucks.This paper firstly displays related concepts such as informationization,post-truck market and service.Then,through comparative analysis of the research status of domestic and international heavy trucks,it is found that the development status of domestic heavy trucks is 30 years behind developed countries such as the United States.The use of informatization is one of the important reasons for the large gap between the two.At present,there are problems in the market after heavy trucks in China:counterfeit and shoddy accessories,serious price premiums,uneven roadside repair shops,untimely logistics and distribution,long service station maintenance,insufficient driver expertise,and slow road rescue.This paper takes A company as the research object,and based on the market situation after heavy trucks,uses information technology to design technical processes such as parts sales,goods return,settlement,station service,off-site service and road rescue,and launches "Smart Heavy Duty Truck" APP..In this paper,seven functions are introduced in detail.First,the user can use the APP to conduct price inquiry to prevent the price from being high due to price opacity.Second,even if the user does not understand the accessory model,he can use the product name,the figure number and the vehicle VIN code to combine the fuzzy query or the precise query function to accurately find the accessories that he needs.Third,in order to prevent the purchase of counterfeit and shoddy products,users can use the APP to inquire about accessories and oil products.Through the 22-digit bar code and box code for the anti-counterfeiting identification of the accessories,the clear code and the secret code of the anti-counterfeit sticker on the oil are recognized,thereby preventing the deception.Third,after the vehicle is anchored,the user can use the "one-click repair" to report the condition to the nearest service station,and then the tracking service can be carried out throughout the process,and all aspects of the service can be evaluated.Fourth,users in different locations,want to repair the car can search for nearby service stations through the APP,and can also query the service station on the entire transport line according to the running line.Fifth,the general truck driver only understands the basic truck construction principle,but there will always be some problems beyond the driver's grasp.Users can use the "master tricks" to obtain more than 300 senior maintenance workers organized by Company A.answer.Sixth,when the user breaks down during the transportation process,the driver can find the substitute car through the "no parking service" in the APP,and use the 3000 spare vehicles prepared by Company A to deliver the goods to the destination on time.Seventh,if the vehicle is anchored on the road,the user can also choose road rescue in the APP,obtain the rescue company business license and charging standards,select the appropriate franchise store maintenance,and plan the rescue route.The design integrates informationization with the post-truck market,making the post-truck market more standardized and demonstrating the post-marketing services of traditional manufacturing.
Keywords/Search Tags:informatization, after-sales service, automotive aftermarket, mobile app
PDF Full Text Request
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