Application Study On Information Service In Automotive Aftermarket Of M Company

Under the impact of the Internet,traditional automotive aftermarket has exposed a variety of problems,like opaque,inefficient services,lack of uniform standards,etc,and the industry’s profitability is low.Improving service and optimizing operation have become common consensus among all parties in automotive aftermarket.Ten national ministries have jointly promote automotive services to get rid of monopoly,share automotive technology information,in order to protect the car market after the upgrade and transformation from the policy level.Based on the technical information service of M company,the research on the role of the information service to enhance the service efficiency,management level,operation capability in automotive aftermarket,will help find the approach to promote transformation and upgrading of automotive aftermarket.The main contents of this paper are as follows:Firstly,this paper expounds the difficulties faced by the parties of automotive aftermarket industry chain,as well as the application status of automotive technical information in automotive market.Through the analysis,it is found that the lack of automotive technical information is an important factor affecting the development of the automobile market.Then,the paper introduces the market positioning of M company as an information service provider in automotive aftermarket,and the products,like AI damage appraisal,AI risk management,one car one part,to meet the different needs of different customers.It is proved that automotive technology information service can exert great effect and value in automotive aftermarket enterprise through the analysis of two customers application.M company jointly Ant Fintech launched "Assessment Tools",which will open the era of automatic damage assessment of car insurance.