Research On Operation Improvement Of A Group Automobile Aftermarket Service Project

China’s automobile aftermarket service project scale is growing with the continuous maturity of the automobile industry.The automobile aftermarket plays the role of the downstream industry in the whole automobile industry chain.It keeps close contact with the whole vehicle consumption of consumers,and its influence and penetration effect on the vehicle sales market is particularly prominent.The emergence and expansion of the automobile aftermarket will certainly bring the redistribution of automobile product profits.In this context,it is of great significance to explore the service items of automobile aftermarket,analyze its present situation and predict its future development direction,which will expand,improve and promote the automobile aftermarket service system.China’s automobile market shows remarkable characteristics of large capacity,which creates favorable conditions for the development of A Group.Indeed,it is not just foreign dealerships that are targeting the Chinese market,but also foreign service groups that focus on the aftermarket.These groups break away from the constraints of Chinese policies with the help of "curve saving the country",and develop A large number of Chinese automobile aftermarket,such as automobile sales and maintenance,automobile modification and repair,automobile club and automobile finance,as well as second-hand car and car leasing,which makes Group A face greater and greater challenges.Based on this,this paper takes the operation of after-market service project of A Group as the research object,and uses literature analysis method and questionnaire survey metho d to sort out relevant theories and literature research of after-market service and project operation.Secondly,combined with the financial report of A Group,this paper discusses the problems faced by A Group in the process of automobile aftermarket service,such as high operating cost,too disp ersed scale and inconvenient intensive management,and makes an in-depth study on the deficiencies of A Group in the process of operation.The feasibility of establishing the service operation of strategic alliance and the service system of automobile aftermarket which conforms to the international competitiveness and can guarantee the service demand of consumers is analyzed.Finally,put forward A automotive group,after market service operation project operation of overall improvement ideas,from the automotive financial services,maintenance services,car accessories procurement services,training services,car insurance services five aspects put forward concrete content and measures of improvement in many joint collaboration are discussed from the point of view of the concrete practice of the operation of the car after market alliance It strengthened the integration of the business in the auto market to form a more closely connected diversified market community network,and promoted the mutual integration of internal and external supply systems,so that the enterprise could further expand the scale of operation,rationally use the existing resources,improve the quality of service and other strategic objectives could be carried out smoothly.Some useful ideas and concrete measures are put forward for the strategic cooperation in the field of automobile aftermarket.