The Packaging Design Of "Yongzhou Tingting Sugar" Under The Background Of Yongzhou Tourism Culture

The key to Tourism Shopping is to feel the fun of travel and physical and mental relaxation,in view of the needs of tourists,The Packaging of Yongzhou Tourist Local specialty,should be the balance functional and aesthetic leve.It is bound to be a major trend in the packaging design of tourism products to reflect the traditional culture and tourism characteristics of Yongzhou on the packaging of tourism local specialties.How to make the packaging design of Yongzhou specialty scientifically and rationally has become an important subject in the packaging and sales of Yongzhou tourism commodities nowadays.On the basis of full investigation of its market,the author,by understanding the connection between Yongzhou tourism culture and "Tingting Sugar",and then investigating the packaging design of related sugar brands,combined with today’s green design concept,for the "Tingting Sugar" to develop a scientific and reasonable packaging program,for the promotion of beautiful Yongzhou to contribute.This topic focuses on four aspects of research and creation: First,the packaging status and market development trend of "Yongzhou Tingtang".The packaging status of "Yongzhou Tingting Sugar" was studied,and its problems in brand,packaging form and packaging visual communication were analyzed.At the same time,the market demand situation was analyzed from the perspective of consumer psychology.Second,the packaging design orientation and design ideas of "Yongzhou Tingting Sugar" were studied.From the product positioning,consumer positioning research,determine the packaging design ideas;Third,formulate specific packaging design.Formulate the brand image design scheme of "Yongzhou Tingting Sugar" and carry out specific design work from logo,pattern,box type,brand,etc.Fourthly,display and promote the packaging form of the design.The overall design idea is "three emphases",that is,paying attention to the low-carbon packaging materials,focusing on the optimization of packaging form and structure,focusing on the inheritance of cultural genes.