Brand Marketing Strategy Of Yongzhou Elapidae Wine Packaging Design

This article from understanding the Yongzhou elapidae wine culture,and then expounds to the wine packaging design, combined with thepresent situation of the wine packaging, put forward the brand packagingdesign scheme of the wine.There is a long history of the elapidae wine, which makes the winevery mysterious.In the form of illustrations, show the regional culture onthe package. The Xiao Niao Xian Huo is a series of the existing brand“Liu Zong Yuan”, Xiao Niao Xian Huo which is the dialect ofYongzhou means that you are wonderful! Combining copywriting,graphics and packaging, to create a fresh new Xiao Niao Xian Huoseries, making the brand image more distinct and human interact. So as topromote the wine, and strengthen the practical significance of theresearch topic.Based on the brand marketing strategy, culture creative packagingdesign the yongzhou elapidae wine, to render the packaging full of humaninteract and regional features. Not only the idea can impress consumers,but also accelerate the development of the wine and the local tourism.