Exploration And Research Of BENMINGNIAN Year Culture In The Design Of Creative Products

With the world economic integration and rapid development of global creative economy,cultural creative industry has become the pillar industry in the country and different regions.Cultural and innovative products,as extensions of cultural creative industry begin to attract more and more attentions from the public.Connotation of Chinese zodiac anniversary is the accumulated result in the long river of Chinese culture.It is an important part of traditional Chinese culture as well as a material and psychological appeal,which embedded Chinese national spirit and influenced the folk culture.Designers should pay close attention on how to integrate the connotation of Chinese zodiac anniversary into cultural and innovative products,and how to combine form with meaning in creating the Chinese zodiac anniversary products so as to meet people's increasing emotional needs.Chinese zodiac anniversary culture and cultural innovative products take the connotation of Chinese zodiac anniversary culture as raw materials and then fuse it into the product design,making cultural innovative products featured with more cultural elements,aesthetic characteristics and humanistic spirit.Based on Chinese zodiac anniversary culture,this paper discussed the artistic form of Chinese zodiac anniversary,its connotation and essence.Through applying the expression technique,thoughts and methods of modern design,the practical appliance of Chinese zodiac anniversary culture on culture and innovative products was further explored.This paper was divided into four parts.In the first part,starting from introducing the origin of Chinese zodiac anniversary culture,connotations of Chinese zodiac anniversary creative products were illustrated from the perspectives of value,features and existing problems.In the second part,designing principle,idea and method of creative products with the theme of Chinese zodiac anniversary were explored in details.In the third part,based on basic principles of the previous two chapters,the application of Chinese zodiac anniversary product was discussed.In the end,considering the existing practice and methods of creative product design with the theme of Chinese zodiac anniversary,new proposals for designing creative products with the theme of Chinese zodiac anniversary were suggested.