| In today’s society,the word "koi" no longer refers to a single biological carp species,but has become a synonym for "blessing culture".As the "koi"campaign has been widely forwarded on the Internet,various marketing products have emerged one after another.The good sales of these products show that consumers have a demand for spiritual products.Giving emotional meaning to the product is a hallmark of koi marketing,which satisfies the emotional needs of consumers for the product.At the same time,with the continuous development of network marketing,consumers have a lot of interest and purchase demand for koi series products.These factors provide the consumption potential for the marketing of koi products.The above shows the social heat value of koi culture.Represents good luck in this topic comes from Chinese traditional culture,brocade carp culture paper core of its cultural implication,sorting and analysis for brocade carp culture to carry on the design practice,and its meaning is added to the present,in the design of the emotional culture of the product added value,make its from simple consumer goods have more cultural connotation of the product,More targeted at users with emotional consumption needs,increase the vitality of the gift market,give products or gifts with the meaning of good luck,and drive the development of related product design and market.In addition,it is applied in the design of cultural and creative gifts to design products that contain traditional Chinese culture and convey good meanings,so as to enrich the gift market and expand the audience.The research of this topic is helpful to improve the public’s cognition of network culture,and summarize and analyze the good meaning of koi culture for design practice,so as to change the traditional products from simple consumer goods to cultural and creative products with more cultural connotation. |
