Analysis Of Stock Price Fluctuation Of Boss Based On Harvard Analysis Framework

Since the beginning of the 21 st century,with the sustained and rapid growth of the national economy,many state-owned home appliance companies have become more prominent in the market and have a certain position in the international arena.Due to the uneven development of urban and rural areas in China,the penetration rate of kitchen appliances in the city is much higher than that in rural areas.The time window for the upgrading of kitchen appliances has been opened up and is now gradually upgraded to no-clean stoves.Hangzhou Boss Electric Co.,Ltd.is a professional kitchen appliance manufacturer after 30 years of market inspection.In the development of the kitchen appliances in the past 30 years,in addition to paying great attention to product quality and strengthening service awareness,the company has paid great attention to the construction of the brand.The persistent brand building has brought a steady stream of wealth to the boss kitchen appliances.However,it is such a well-known company that has been steadily declining since the beginning of2018.Perhaps the short-term stock price can't fully measure the value of a company,but as a company with good fundamentals,such as Boss,such as Boss,the long-term stock price trend undoubtedly represents the company's development prospects and value potential.In the past five years,Boss Electric has steadily climbed its share price and market value,especially in 2017.However,in this triumphant situation,it has only experienced half a year after entering 2018.The stock price and market value have turned upside down,and it has shrunk by as much as 60%.So what happened to the boss appliance company,what problems did it have in its production and operation and the industry environment? In view of this,this article selects Boss Electric,with its 2015-2017 financial statements as the basic object of analysis,based on the accounting perspective,from the perspective of the overall industry situation tounderstand the company's financial health and operating results,find out the current company The dilemma faced and the reason for the sharp decline in stock prices.From the perspective of the company's management and management,it analyzes the company's operations from the past to the present,and provides necessary support and effective strategic implementation recommendations for the operation,decision-making and management of home appliance companies in the future.