Research On Development Strategy Of Fd Machinery Factory Under The Military-civilian Integration Environment

In the fierce market competition in the context of military-civilian integration,how military enterprises adjust their development strategies to adapt to changes in the external environment and highlight their own advantages has become a top priority and an issue that needs to be studied and resolved.This article takes the development strategy of the FD Machinery Plant as the research object,applies enterprise management theory and methods,and combines the practical experience of FD Machinery Plant's enterprise development in the context of military-civilian integration to conduct an in-depth study of its enterprise development strategy.First,it introduces the background and significance of topic selection,the current status of related research and practice at home and abroad,research methods,and innovations and deficiencies.The second part introduces the related concepts and the theory and methods used in the full text.The third part introduces the evolution of the development strategy of the FD machinery plant,analyzes the development of the FD machinery plant using the PEST method,and analyzes the enterprise using the SWOT method,and finds the enterprise in terms of infrastructure and production conditions,corporate culture,and market reputation.At the same time,it also puts forward the disadvantages of the company in terms of operation management,innovation,product structure,etc.;It analyzes the opportunities of international trade brought by the integration of military and civilians and the threat of competition it faces.The fourth part,through the analysis of the unreasonable product structure,lagging product positioning and promotion,the aging management model and concept,the irrational talent structure,and the weak scientific and technological innovation in the development of the FD machinery factory,clarified the changes in corporate strategy.the reason.Finally,the adjustment ideas,strategic positioning,and goals of the development strategy of the FD machinery plant are put forward,and the development strategy of the FD machinery plant in the coordinated development of military and civilian products,the establishment of market position and brand advantages,the improvement of management models,and the optimization of human resources allocation are further proposed.Safeguards.This paper can scientifically and rationally improve the enterprise development strategy of FD Machinery Plant to a certain extent and provide a reference and reference for improving the comprehensive ability of the industry and achieving the sustainable development of the enterprise.