The Research Of Development Strategy Of HF Construction Engineering Co.Ltd.

China's social economy is now in a new stage of development.Due to the implementation of the national “One Belt,One Road” strategy,and the implementation of the PPP policy,the infrastructure construction,underground rail transit construction,large-scale public housing construction and ecological environmental protection project construction market is huge.The construction industry ushered in a huge opportunity for development.Since the reform and open policy,China's construction enterprises have been coexisting with a variety of economic ownership,such as central enterprises,state-owned enterprises,collective enterprises and private enterprises.As an important part of China's construction industry,the small and medium-sized private construction enterprises is an indispensable complement to China's construction industry.However,with the increasing size and difficulty of the current construction projects,the construction market has put forward higher requirements for the overall strength of private construction enterprises.Private construction enterprises exist naturally in the course of their development,and they need to break through the bottleneck.Only through scientific planning,careful deployment and implementation,these bottlenecks will gradually be resolved.And then to realize the survival,development and expansion of the enterprise itself.Based on this,the main purpose of this topic lies in analysis the internal and external environment,the advantages and disadvantages faced by small and medium-sized private construction enterprises,through the analysis of scientific management theory and methods,put forward specific development strategy for the future development of small and medium-sized private construction enterprises.This paper will take HF construction and Installation Engineering Co.,Ltd.As the research object,put forward the development strategy suitable and do the necessary theoretical guidance for the survival,development and growth of this company.In this paper,PEST analysis method is used to analyze the macro environment of the construction industry.Then in the internal industry competition analysis of building industry,applying Michael Porter's “Five Force” competition model to analyze and determine the company's strategic positioning,to resist and avoid competitive forces from all sectors of the industry.In addition,this article also uses the VRIO model to analyze the company's corecompetitiveness,and identify the company's core competencies.After the SWOT analysis for HF construction and Installation Engineering Co.,Ltd.,and the use of quantitative strategic planning matrix(QSPM),quantitative evaluation of four alternative strategies,the SO strategy is the best strategy for the development of the development of HF construction and Installation Engineering Co.,Ltd.installation engineering company limited.At last,this paper puts forward specific and feasible measures,carries on the concrete analysis to the concrete implementation risk,formulates the corresponding risk control measures for the development strategy of HF construction and Installation Engineering Co.,Ltd..This paper analyzes the HF construction and Installation Engineering Co.,Ltd.,in accordance with which China's small and medium-sized private enterprises common building.It has certain reference value for the formulation of the development strategy of the majority of small and medium private construction enterprises in China.