Research On Color Coordination Of Interior And Exterior Decoration Of Advanced Passenger Cars

Automobile is one of the outstanding representatives of modern industrial products,represents the level of the development of modern industrial society science and technology progress,the creation of the automobile not only provide people with the convenient transportation,save time cost,but also the modern civilization to the forefront of innovative thinking and the most classic combination of traditional elements,embodies the human society for science and technology,aesthetic,and the result of collisions between art,thinking,and other elements.With the coming of the 21 st century,the rapid development of the economy,domestic consumer groups for advanced passenger car demand is also growing.Although predecessors have done some research on automobile color design methods,the design focusing on the market and product development is still a universal design oriented by economy and market in essence,which overshadows the automobile market and fails to give full play to the value of color design.At present,advanced passenger cars have accounted for a relatively large proportion of consumption in the market,but the color design of domestic advanced passenger cars is relatively single,lacking a sense of design,and the color collocation of interior and exterior decoration is lack of rationality.But for modern life,it has become a development trend to make life more colorful by innovating different forms of product expression,to embody personality and to attach importance to the realization of self-value.Consumers not only pay attention to the price,brand,fuel consumption,appearance,power performance,its color has become a very important consideration.In the process of automobile research and design,to master color design is equivalent to taking the lead in the automobile market.In addition,automobile enterprises can improve their identification degree through color,so that color can represent the brand.When beautiful colors are deeply rooted in people’s hearts,their own brands are also deeply implanted in people’s minds.Another color itself is full of rich information,now in order to adapt to the intensity of competition is more and more high commodity environment,auto market is more and more targeted to distinguish between consumer groups,through the study of the different orientation of models,targeted products for the consumer,and the most intuitive is the distinction between performance by color;Additional colour can add luster to add color for the car not only,also having inseparable concern with traffic safety.Car companies at home and abroad in the process of research,the author found that although some models are defined as senior passenger vehicle,but the design effect is uneven,pricing also showed a larger Jie Ti Xing,while this enterprise of products into a certain relationship with cars,such as the cost of materials,design cost,science and technology,but the definition of senior passenger vehicle are unified.In terms of the cost of technology and materials,domestic automobile enterprises have relatively little investment,and their competitiveness is relatively low compared with foreign advanced passenger cars.However,domestic automobile enterprises can increase the cost of design and strive for maximum benefits with relatively small investment,so as to enhance the competitiveness of products.Colour,as the most visible part of car design,compared with the internal and external decoration profile design,the mobility is large,high flexibility,can undertake a variety of collocation and combination,thus for senior passenger vehicle to reinforce the research on color design is necessary,can be in a short time,strongly promote the competitiveness of the domestic automobile products quickly.As for the color design of the automobile market,there are still some problems in the following aspects: lack of extensive research and development of color;Lack of comprehensive macro color design thinking.The pioneering research of this paper is mainly manifested in the following aspects: firstly,the research on the color coordination and unity of interior and exterior decoration of advanced passenger cars is proposed,which has certain guiding significance for the whole automobile color modeling industry.Secondly,it innovatively puts forward the design method of color category and primary and secondary proportion area.The concept of area ratio of color distribution is put forward in the form of rough data,so that the design of color distribution,which is random and perceptual,can be followed in a more systematic way.Next,an innovative division method of interior and exterior decoration area was proposed to emphasize the sense of intersection,sense of hierarchy,sense of embrace and sense of surrounding small area.The specific division method was determined from these four levels.In addition also through research analysis,put forward of the influence factors of color is harmonious and unified,and to study as the breakthrough point,on the methods of color design area,color type,proportion,primary and secondary hue,tone,style,material,texture and so do the coordination of unity,full color design method is proposed.In the present automobile enterprise color design logic,the method,the route is not very clear situation,has the very big value to the industry practical application.This paper focuses on the research on the coordination and unity of interior and exterior decoration colors for advanced passenger cars.In essence,it is the research on the color design method,which fundamentally explores the solution to the problem and gives full play to the value of automobile color design through scientific analysis and research.Based on the theory of color matching,this paper starts from the research of advanced passenger cars and the analysis of color matching proportion experiment.Starting from the process of interior and exterior decoration color design,combining the fashion trend and style positioning of advanced passenger cars,and considering the surface characteristics of interior and exterior decoration cars,it summarizes the color matching method of advanced passenger cars.During the thesis research,in order to theory combined with practice,the author into the department of Shanghai Volkswagen colour modelling on color coordination unity of related work,according to the method proposed in this paper,the method to carry on the design practice,design out of the 12 sets of colour collocation scheme,for Shanghai Volkswagen highly relevant internal unity color coordination.