Rural Tourism Planning Strategy Research Based On The Perspective Of Targeted Poverty Alleviation

In recent years,China has been brave enough to explore and innovate on the road of poverty alleviation,and has made some achievements,but poverty still has not been comprehensively solved.In 2013,general secretary xi put forward the concept of targeted poverty alleviation for the first time.Through years of development and improvement,all poverty-stricken areas and households can take effective measures to help them out of poverty and get rich through their own specific conditions.Therefore,in order to further promote the economic development of poor areas,targeted poverty alleviation and rural tourism should be integrated to drive the poor population out of poverty and get rich through targeted poverty alleviation through rural tourism.Based on accurate as the main entry point for poverty alleviation,this paper first through a large number of literature reading accuracy on rural tourism poverty alleviation involved related concept and the research status both at home and abroad to comb,using the basic theories such as comparative advantage theory,stakeholder theory and pro poor growth theory for the continuous research of the paper laid a solid theoretical foundation,thus the research object and research method of the paper.Secondly,the integration system of targeted poverty alleviation in rural tourism should be established through the identification standard,assistance standard and management standard of targeted poverty alleviation in rural tourism.At the level of identification criteria,accurate identification of poverty-stricken areas,poverty-stricken objects and poverty-stricken projects is mainly carried out.The identification and evaluation system of targeted poverty alleviation in rural tourism is constructed according to different identification factors.The weight of each factor is judged by the calculation of analytic hierarchy process.At the level of assistance standards,the docking standards are mainly found between targeted poverty alleviation and rural tourism,and the corresponding docking model is established through the docking standards to achieve the purpose of precise assistance.Management standards are primarily based on the accurate identification of each management subject and diffeerent management measures are taken against each subject.Finally,the paper proposes corresponding methods and strategies for the targeted poverty alleviation program of rural tourism from the perspectives of industry,space and·implementation guarantee.In terms of industry,industrial structure adjustment,construction of tourism poverty alleviation special industrial chain,product planning,and creation of exclusive sales platform for poor households;In ternns of space,we should make spatial layout,promote the coordinated development of tourism and poverty alleviation,organize tour lines,and plan characteristic tour lines around poor households.In the aspect of implementing security education poverty alleviation is carried out to block the intergenerational communication of the poor households and mechanism innovation i5 carried out to build a long-term mechanism with the interests of the poor households as the main body.And through the jinzhai county small nanjing village of the research content of the case certification.