Research On Rural Tourism Development Strategy Based On Rural Image

The environmental pressure brought by urban development makes residents yearn for the nature and tranquility of the countryside.As a result,a "blowout"development trend has emerged in rural tourism in China.The support of national policies for the development of rural tourism will inevitably lead to a new round of rural tourism boom.At present,as the problems in the development of rural tourism in China are more prominent than before.Homogeneity of tourism products,no difference in appearance and inadequate planning and control,they all restrict the healthy development of rural tourism in China.This paper attempts to introduce the concept of rural image,through understanding the preferences of tourists for rural image in the process of rural tourism,summarize the future development strategies of rural tourism,and provide some reference and guidance for the future development of rural tourism.The research content of this paper includes five parts.Firstly,it combs the background of the research object,understands the relevant research contents and main research trends of rural image and rural tourism,and recognizes that there are few theoretical studies on rural image and few concepts of rural tourism are introduced into rural image.Secondly,it comprehensively analyzed the general situation of rural tourism development in China,summarized the characteristics and development mode of rural tourism in China,and analyzed the existing problems in the development of rural tourism.Thirdly,on the basis of summing up many scholars’theoretical research on rural image,this paper defines the connotation of rural image and analyses the formation process of rural image,and analyses the composition system of rural image elements from space,dividing rural image elements into three categories:life-type,production-type and ecological-type.In addition,through the design of questionnaires,the preferences of urban tourists about rural image elements are investigated,and the image needs of tourists for life,production and ecology are analyzed.Finally,the theoretical system and survey results of rural image are applied to the development of rural tourism,and four development strategies are put forward,including global level and space.This paper hopes to provide new ideas for the development of rural tourism,so as to break the development dilemma of rural image lost in rural construction.