Research On Service Marketing Of M Power Supply Enterprise Based On 7Ps Theory

Electric power enterprises provide energy support for all walks of life.With the development of economy and the improvement of living standards,people demand more towards power enterprises.The monopolized position of power enterprises are changing under the background of power sector reform.With the aim of maintaining the dominant position in a fair,competitive and open market,the power enterprises should change their concept and realize the necessity of service competition.Under the trend of the reform,M power supply enterprise not only actively care for customers,but also improve their service quality through optimizing their management and process.They regard high-quality service and the satisfaction of customers as their primary task of marketing work.Although M power supply enterprises have taken various measures,there are still some problems to be solved urgently in the service marketing management.For example,they failed to accurately meet customers' needs and provided poor service quality.The professional quality of customer service personnel is low.And most importantly,they have not yet formed a corporate brand culture of their own.Therefore,the amount of customer complaints haven't been reduced,and there is still a long way to go towards the company's management concept of "market-oriented,customer-centered,creating a new reliable Mongolian Power Grid".These problems will certainly restrict their future development.Firstly,starting with the theory of service marketing,this paper analyses the current situation of domestic and foreign research on power services.By combining the market environment and the service marketing system of M power supply enterprise,this paper lays a solid foundation for analyzing the current situation and existing problems of service marketing of M power supply enterprise.Finally,using the marketing theory of 7ps,the writer analyzes the current situation of service marketing of M power supply enterprise,and finds out the deeper causes of the problems.Moreover,the writer puts forward some improvement measures,which may be of great significance for enterprises to optimize service strategies,improve service quality and expand power market share.